Google Adwords which is also known as Google Ads is a beautiful example of inbound marketing, which makes it possible for customers to reach out to you when they are looking for a particular product or service. If you're thinking whether investing in Google Ads is the right thing to do or not then this article will provide necessary insights to help you decide in favor of investing in Google Ads.
Benefits Of Using Google Ads
Google Ads is the most popular and arguably the largest pay-per-click advertisement platform for showing ads on Google. It's pretty simple. All you will have to do is select your keywords, decide about amount you want to spend and your website will be visible to your prospective customers almost immediately on Google search pages. Apart from Google search, your ads will be visible on Google Maps, Google Shopping, and also on the vast Google Display Network.
We are all aware of the fact that Google is the most well-known search engine with over a trillion searches happening every year and there are three billion users using the search platform on a daily basis. Additionally, there are forty thousand searches taking place every second. As such Google Ads provides a vast source of opportunities to tap into for increasing awareness about your brand as well as get more sales.
You're able to highlight your products and services in front of your customers when they are looking for the same. This results in inquiries from people who are really interested in your products and services.
Let us go through some of the reasons why investing in Google Ads might be the right fit for you.
Why Google Ads?
Google Ads Advertising Provides Faster Results
Compared to search engine optimization you get faster results with Google Ads since after activation, almost immediately your ad shows up in first page of Google searches. While, if you're doing search engine optimization, it may take a few months for your website listing to appear on Google Search first page.
Scalable Platform
Google Ads provides you the opportunity to utilize all possible keywords that your prospective customers may use for searching products and services related to your business. This eventually results in higher sales and more quality visitors on your website.
In-Depth Analytics
Another good thing about it is that it is a free tool that lets you track your performance in a very detailed manner. There are analytical details that help you understand how your ads are performing and where you can make changes to improve it further. The dashboard also provides you with recommendations to further optimize your Google Ads. For example, the dashboard shows you the quality score of your ads, the demographic details, the location targeting, and many other details that help you optimize your ads for the right audience.
Control And Flexibility
You can very easily pause or stop your ads when you want to and start it immediately afterwards. For instance, if on certain days or holidays, you don't want your ads to run. You can schedule to pause it on the given date. Google Ads provides you a lot more flexibility.
Compete With Larger Organizations
Google Ads pays more emphasis on relevancy and quality compared to how much bid a company is making. Thus, with a good quality site you can easily challenge large organizations using Google Ads for the same set of keywords. As such, if you're providing high-quality products and services and your ads are perfectly optimized, you can easily perform better than your competitors.
Different Formats To Utilize
Google Ads allows you to advertise in different formats ranging from text ads that are shown in Google search results to video ads, display ads, shown on different platforms like YouTube and Google Display Network of websites. Google Ads features like location targeting, site extensions, etc. help to better optimize your ads so that you can provide quality customer experience and attract attention of prospective customers.
Control Your Spending
Google Ads makes it easy to control your spending. For instance, you can decide about the per click amount you're ready to spend and you will be charged only that amount when somebody clicks on the ad. Thus, you can control your monthly and daily budget with relative ease.
The Right Tools
Google Ads provides a dashboard with various features. For example, you can research the right keywords for your products and services, examine the demand for particular keywords, and utilize the same in your ads. Similarly, there are tools to track inquiries that ads are generating and evaluate how any particular keyword is performing. Whether you should continue using the same set of keywords or change them with something else.
Google Ads is a powerful platform for advertising your business. Irrespective of whether it is a large or small business. You can decide about budget you want to spend, the creatives you want to use, and the audience you want to target. The platform provides you the flexibility and control that you want while advertising your business.
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