Business cards play an important role in promoting your business and are considered a very personalized form of advertisement. Let us look at the reasons why they are still an important marketing tool in the business world.
Why business cards still matter?
Millions of business cards are printed on a daily basis all over the world, which clearly indicates that businesses think business cards are still a very good means of marketing. Let us look at the reasons for such belief.
A Positive First Impression
When you are introducing your business to a new prospect, an eye-catching and attractive business card is able to easily grab attention. The business card provides all relevant information and remains in prospect’s memory well beyond the initial meeting. In addition, they improve credibility of your business and provide it a sense of legitimacy.
Moreover, when you meet someone, you do not want to share your contact details over a cocktail napkin or scramble to get your pen, it will look very unprofessional. You will be able to impart a better first impression by simply sharing your business card that has all the information about your business.
Greater Portability
Business cards are considered an excellent marketing tool since you can take them everywhere you go. If you travel frequently, attend business conventions, or take part in trade shows then you can easily share your business card with other and develop new business opportunities. Thus, you are able to advertise your business on a continuous basis.
Grab Attention
Business cards made with high quality material and exquisite design tell your prospective clients a lot about your brand and your professional approach to doing business. Business cards with finishing touches like velvet & silk as well as elements like foil and coloured edges draw attention towards them and make the cards memorable.
Tastefully display business information, company logo, appropriate brand typeface, and colors that amply represent your business and become a part of your branding initiatives. A well-designed business card is capable of fueling a conversation further.
A Personal Touch to Marketing Initiatives
Giving a business card is a lot more than just sharing your business information with someone. When your share your business card, a lot for personal interaction happens where both parties greet one another and details are shared. Such interaction assists in creating a strong relationship with a prospect. This type of interaction is not possible online when an email or text message is sent to someone.
Get More References
Apart from highlighting contact details, a business card also provides details about products and services you offer. The recipient of your business card may well provide reference about your business to someone else who is searching for products and services you offer. Thus, chances of getting more number of referrals increases when you share your business card with others.
A Final Note
From above details it is clear that business cards are an integral part of business promotion. But, to be effective it should have a professional and well thought out design. If you want to design an attractive and professional looking business card for your business then get in touch with us. We have the experience to create a card design that can represent your brand and grab attention of your prospects.